Subscription Music Goes Mainstream

Apple and EMI announced iTunes Pass today, which is kind of like a season pass for an album. The first iTunes Pass is the new Depeche Mode album, Sounds Of The Universe.

So far, one track is available for purchase. If you purchase the pass, you get it and one pass-only track, as well as the rest of the tracks when they become available.

Depending on how many bonus tracks there are, this is similar to the Dandy Warhols or Geoff Smith subscription plans. I hope it is more than just the album and one or two bonus tracks, as it’s pricey for a download at $18.99.

Even if it’s just the iTunes tracks, this is a good way for fans to get all the latest music from their favorite bands.

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