Tag Archives: free

Give It Away

The Wall Street Journal has an article called “The Economics Of Giving It Away”. Not a lot of examples of musicians using a free models, but the principles apply. The central point is that in a digital world, low overhead costs allow free distribution of product essentially as marketing. Which is not to say companies […]

Dandelion

Cory Doctorow has thought more about alternative distribution strategies than just about just about anyone else. His medium is the written word, but the fundamentals are the same. Think like a dandelion, he says. The crux of his point is that mammals expend a great deal of energy to foster each and every offspring to […]

Michael Crawford

Here’s a musician who takes the alternative music distribution thing to the extreme. Not only is his music available for free download, he’ll even send you a CD for free. I once worked out that it costs me almost $5 to produce a copy of Happenstance (single-disc version). A quality CD-R and jewel case, two […]